Take the step from sales manager to business manager 

We guarantee you will deliver over sales goal/budget results with your sales organization
when you attend this programme

Today’s Challenges for Sales Leaders
For many years the focus for sales leaders has been for them to be the caretakers of the customer base, provide guidance to the sales team. Systems implementation would range from primitive to basic. Very few organizations matured their sales organization to the level required for genuine Sales Force Effectiveness. No longer is the mystic art of sales accepted by any organization serious about growth. CEOs are looking for behaviors and practices that provide a similar level of transparency, accountability and effectiveness as you would see across other areas of the organization. Most importantly they are looking for risk management, structure and reporting that goes well beyond just the financial report or other typical reports. They are demanding the sales organization to be effectively managed with sound business practices that support significant profitable growth.CEOs report they will reward those that are capable of operating at that level. CEOs report they will reward those that are capable of operating at that level.

What is Sales Force Effectiveness?
Sales Force Effectiveness is an often mis-used terminology to categorize a simple service of CRM software or training, whereas in fact it has a far more broad application. Sales Force Effectiveness encompasses everything from strategy development through all facets of execution. This intensive programme takes sales managers through all aspects that contribute to transforming a sales organization to a highly effective and profitable sales organization.

Programme overview:

Achieving Sales Organization Excellence
Executive Sales Planning and Human Capital Requirements Analytics
Strategic Management for Sales and Marketing Organizations
The Organizational Wide Impact and Financial Controls
Changing cultures to Sales Force Effectiveness
Developing an integrated sales and marketing architecture
Effective Measurement – the Magic Numbers
Core Systems
Maximizing Customer Performance
Knowledge Management and Custodianship
Sales Compensation
Pricing Management
Market and Competitor Intelligence

Full details of the programme content and each module are available through the office.

Sales Focus International provides organizations with a unique "Sales Force Effectiveness Programme" that takes an organization from the analysis through to each of the steps of how to build the most effective sales force in the world. Through this programme, your sales organization can install the right culture, processes, systems and behaviours that leads to:

• Increased new customer acquisition at above industry standards
• Increased spend and long-term profitable relationships with existing customers
• Improved behaviors within the sales team increasing their effectiveness in customer, account and territory management
• Improved sales planning and implementation of strategic goals
• Improved performance of individuals increasing top line revenue and reducing sales costs
• Improved sales culture creating a stronger and focused team capable of delivering over sales goals performance consistently

In fact, it's not unusual for our clients to achieve revenue increases of 10% to 40% in top line revenue and strong increases in profit.

You will have the knowledge and methodologies to deliver ‘Over sales goal/budget performance’ for your sales organization. We guarantee that you will achieve the results by implementing the majority of our recommendations. The focus of the programme is implementation by you !

At Sales Focus International we are world renowned for our capabilities in the development of sales forces, sales cultures and the application of management processes to deliver high performance in teams. Our ability in Sales Force Effectiveness across the entire platform of requirements is well documented and sought after across the world. We have developed that expertise and knowledge from our extensive consulting experience and developed it into an extensive programme where you are the driver of improvement in your organization. 

You will have access to extensive expert knowledge, resources and on-demand support that is not available in any other programme. Whether you have a team of just a few sales people, or literally hundreds in the field, these processes are proven for over two decades to deliver the results. This is the most in-depth Sales Force Effectiveness programme available in the world today where you are the driver and leader of change and sales force effectiveness in your sales organization.

Delivered in three formats:

1. Direct coaching with your organization - commonly one session per month over 12 months. An intensive boot camp option is also available.

2. Personal one-on-one coaching delivered through a combination of face to face or personal coaching via video conference/Skype, telephone and email support along with resource center and tools.

3. Public programme (limited vacancies of non-conflicting participants) conducted one session per month over twelve months presented by Adele Crane. Programme held each month in Melbourne, Australia and Auckland, New Zealand.  Scheduled to commence in Chicago, USA in 2011.

You will have direct access to the skills of one of the worlds most respected and successful sales force consultants. This is a self-paced programme where your organization can work as just a single person or executive group completing each of the sessions and the implementation tasks within your organization. We will provide you with the tools, systems and processes you need to successfully implement Sales Force Effectiveness and ensure the smoothest implementation possible for your organization. No matter what country you are in, you have access to this programme and the tools and resources and support.
^{(This programme is only available in English at this time).}

Click here for an overview brochure of this page.   To receive detailed content and investment informational brochure for the programme, contact the office nearest you or complete the online enquiry form here