Building the Most Effective Sales Force in the World: the era post the global financial crisis (2010)

By Adele Crane. (2010)

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One of the most researched and practical books on sales force effectiveness for the future. CEOs are quickly defining this book as one of the great business handbooks. Its confronting, its real and gives solutions to your sales organization results. There are many books written on the subject of sales management, but few go into the area of business management and cultural change. This book goes even further, taking readers into the realms of real sales force effectiveness and explaining the contributing elements you need. 

"Building the Most Effective Sales Force in the World: The era post the global financial crisis" is arguably one of the most researched books on the subject of sales force effectiveness.

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This book is becoming the handbook for CEOs expectations and for sales managers that are really striving to excel in their role and build the most effective sales organization. One that is competitive and capable of delivering strong growth for those sales managers and executives who are looking for ways to step outside tradition and operate a sales organization that is measured, transparent and capable of taking strategic plans to real money in the bank.

"Building the Most Effective Sales Force in the World: the era post the global financial crisis" is designed to challenge your thinking, help you reconsider your actions, then lead you to make informed decisions of how you can go about building the most effective sales force in the world.

The information is steeped in the current research and draws on the extensive experience of the author. This rare combination provides you with an insight to the road less travelled by most executives and sales managers and the right road to absolute sales organization and career success. There are short stories from the author’s real world experiences that allow you to relate to the information and see how other companies have blindly walked into problems or made smart decisions that have driven their success.

This book is thought provoking and will certainly assist any organization start to align their strategic goals with actual delivery at the customer interface and increased revenue and profit. If your organization was affected by the global financial crisis and you are looking for a new path forward that will manage the risk in the future and deliver growth, this book is one you must read.